There is a skunk that lives under the deck in front of my company’s building, right next to the conference room. The skunk seems to be a quiet-living type most of the time–in fact, I’ve never laid eyes on it. But the other day, halfway through a meeting to choose the title for a new book, an unmistakable smell spread like toxic smog through the conference room. There’s nothing like a good blast of skunk spray to bring some urgency to a discussion. We picked a title in record time and bolted for less smelly regions.